MΩM

packaging + branding design

MΩM is a branding and packaging design concept for wine. Alcohol is traditionally marketed towards a masculine audience, thus resulting in a homogenous wine branding and packaging design aesthetic. The purpose of MΩM is to reflect the uprising in "wine mom" culture, and brings to the table a vibrant and feminine way to present wine. MΩM is a brand that strives to invigorate liveliness in its target audience members.

Photoshop + Illustrator + InDesign