Margie Clegg Fitness

logo design

This logo was designed for the Margie Clegg Fitness company. My client was opening her own healthy lifestyle business, and needed a simple design that appealed to the female demographic over the age of 45. We settled on one of my sketch ideas to use a sports medal imagery to associate positive reinforcement to her company. The overall appearance of the logo is bold, block-like letters gives off a quiet confidence and steadfastness. However, due to the client’s target female demographic, the logo couldn’t look too masculine, and to balance that, I rounded out some corners of the logo, and adjusted the color scheme to appear more feminine.

Photoshop + Illustrator + InDesign